Flowers By Wire
Delivery
Local Florists All Working
Together
To Deliver Flowers Just for You
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Flowers
by wire may be a mysterious term to some, but it's the most popular way to
send flowers across the country or around the world, with same day
delivery possible to more than 90% of people living and working in the
United States and Canada, as well as service to more than 100 other
countries. The name "flowers by wire" is admittedly old-fashioned. Still,
the quality and convenience are cutting edge. Interestingly enough, like
most great ideas, it all started in a very low-tech, high-touch way.
Flowers by wire delivery dates back more than a century. When
someone wanted to send flowers to a loved one in another city, a
hometown flower shop would help by contacting a trusted florist in the
distant town. Many flower shops were handed down from generation to
generation, and florist families had a natural network of hardworking
associates they'd come to know through the years. The distant florist
could deliver the flowers to the recipient quite easily. Unfortunately,
this network of fellow florists was informal, and communication was
cumbersome. In many cases, mail or telegraph messages had to be used to
relay an order from one florist to another. Fortunately, communications
improved, and florists strengthened their associations through industry
groups and trade associations. Thanks to these groups, what began as an
informal cooperative effort among a handful of local florists quickly
became highly organized networks of many thousands of flower shops
worldwide.
One such organization was Florists Telegraph Delivery, founded
by fifteen forward-thinking florists in 1910. The organization grew
rapidly, but its name, and the telegraph, soon became obsolete. As
technology evolved, florists migrated to the telephone as a much more
efficient way of exchanging orders. The association was renamed FTD,
and several other flowers by wire groups took shape. Today, the best
known are FTD, Teleflora, and Interflora. Each includes more than
10,000 florist members, who meet strict quality standards and adhere
to professional guidelines. It's these florists that make flowers by
wire possible.
Of course, flowers by wire technology has continued to
improve, too. Today, the vast majority of flowers by wire orders are
transferred between florists on proprietary data networks to ensure
the speed, accuracy, and security of transmission. Ties among the
larger and better florists have only strengthened, because they
regularly fill floral orders for each other, monitor results, and
maintain close professional relationships. So, the fundamental
concept remains -- fresh flower arrangements individually designed
and locally delivered by independent florists all working together
to help their customers.
No wonder flowers continue to be one of the most convenient
gift options available. Whether you're sending flowers around the
world or around the block, a professional florist can handle
everything. And, you can easily shop for flowers online. So, next
time you want to say "thanks," "happy birthday," "get well soon,"
or "thinking of you," just visit your favorite flower shop. No
matter what the occasion or delivery destination, a quality
florist can help. And, while they may not have a clue how to use a
telegraph, they can easily send flowers by wire almost anywhere
just for you.
At The Flower Factory, we can send flowers to anyone worldwide
with Teleflora's wire service directly from our shop to the shop
closest to your special someone. So call us today @
1-877-262-9202 or 316-262-9202 and let us help you make someone
smile.
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